A customer research survey helps businesses learn about their customers, their needs, preferences, problems, and buying behavior. It can be used before launching a product, while improving an existing product, or when trying to understand a target market.

Customer research gives you information directly from the people you want to serve.

You can use a survey to:

• Understand customer needs and preferences

• Identify common problems

• Learn how customers make purchasing decisions

• Test interest in a new product or idea

• Find opportunities for improvement

• Understand how customers view your business

The questions should match what you want to learn.

You can include questions about:

Customer background: What type of customer are you?

Needs: What is the biggest problem you are trying to solve?

Current solutions: How do you currently solve this problem?

Preferences: Which features or options are most important to you?

Buying behavior: What factors influence your purchasing decision?

Challenges: What is the biggest problem with the solutions you currently use?

Product interest: How interested would you be in a product that solves this problem?

Open feedback: Is there anything else you would like to share?

Use a mix of multiple-choice, rating, and open-ended questions so you can collect both structured data and detailed responses.

AI can help you create the first version of your survey.

For example, you can enter:

Create a customer research survey for a SaaS product. Ask about customer needs, current solutions, biggest problems, purchasing factors, and interest in a new product. Keep it under 10 questions.

AI can generate the survey structure, questions, and answer options. You can then review the questions and adjust them to match your research goals.

You can also start with a customer research survey template and customize it for your audience.