Someone visits your website and shows interest in what you offer. A lead capture form gives them a quick way to share their details so you can continue the conversation.

You can use lead capture forms on landing pages, product pages, blog posts, event pages, and anywhere you want visitors to contact your business.

A lead capture form is an online form used to collect contact information from potential customers.

Depending on your business, you might ask for a name, email address, phone number, company name, or a few details about what the person needs.

The goal is simple. Collect enough information to understand the lead without making the form difficult to complete.

A lead capture form can help you:

• Collect contact details from potential customers

• Turn website visitors into leads

• Build an email list

• Collect demo or consultation requests

• Understand what potential customers need

• Send leads to your sales team

Ask only for information you actually plan to use. A newsletter signup may need only an email address, while a sales inquiry may require more details.

The fields you include depend on what happens after someone submits the form.

Common fields include:

• Name

• Email address

• Phone number

• Company name

• Job title

• What are you interested in?

• How can we help you?

You can also include a clear consent checkbox when you plan to send marketing communications.

You can create a lead capture form by describing what you want to collect.

For example, type:

Create a lead capture form for a digital marketing agency. Ask for name, work email, company name, website, monthly marketing budget, services they are interested in, and a short description of their goals.

AI creates the form in seconds. Review the fields, customize the design, and add the form to your website or share it through a link.

Lead capture forms can work across different parts of your website and marketing campaigns.

You can use one on:

• Landing pages

• Contact pages

• Product pages

• Demo request pages

• Webinar registration pages

• Newsletter signup pages

• Download and resource pages

Match the form to the visitor’s intent. Someone requesting a demo may be willing to provide more information than someone joining a newsletter.

Create a lead capture form for your website, campaign, or business. Add the fields yourself or describe what you need and create the form with AI. Customize it, share it, and start collecting leads in one place.