Good business decisions start with understanding your market. A market research survey helps you learn what people want, how they make buying decisions, and what they think about your product, idea, or industry.

You can use these insights before launching a new product, entering a new market, changing pricing, or planning your next campaign.

A market research survey is a questionnaire used to collect information from potential or existing customers. It can help you understand customer preferences, buying habits, needs, opinions, and awareness of different brands.

Businesses can use the responses to spot patterns and make decisions based on direct customer feedback.

A market research survey can help you:

• Understand your target audience

• Learn what customers need

• Explore buying habits and preferences

• Test a new product or service idea

• Compare customer opinions about competitors

• Gather feedback about pricing

• Measure brand awareness

The questions you choose should depend on the decision you’re trying to make.

Here are some questions you can include:

• How often do you buy this type of product?

• What matters most when choosing a product like this?

• Which brands are you familiar with?

• Where do you usually discover these products?

• What problems do you face with existing options?

• How much would you consider paying for this product?

• What would make you choose one brand over another?

Use multiple-choice questions when you need structured data and open-ended questions when you want detailed opinions.

You don’t need to write every survey question yourself. Describe what you want to research and let AI create the survey.

For example, type:

Create a market research survey for a new meal delivery service. Ask about ordering habits, preferred cuisines, current alternatives, delivery frequency, pricing preferences, and factors that influence purchase decisions.

Your survey is generated in seconds. Review the questions, make any changes, customize the design, and share it with your audience.

Market research can be useful at different stages of a business or product.

You can run a survey:

• Before launching a new product

• Before entering a new market

• When researching a business idea

• Before changing your pricing

• When studying customer preferences

• Before planning a marketing campaign

Start with a clear research question so every survey question has a purpose.

Build a market research survey that fits your research goal. Add your questions manually or describe what you want to learn and create the survey with AI. Customize it, share it with your audience, and collect responses in one place.